http://www.shanghaidaily.com/nsp/Business/2012/12/08/iPad%2BMini%2Ba%2Bhit%2Bwith%2Blocal%2Bwomen/
In this Article it shows that the deman for the ipad mini is high especially for women and they like it because of how handy and portable it is. It's more easy to carry round then the normal ipad. People intervied said that the Ipad is to bulky and can't fit into some small purses. I understand from expeirence though my ipod just barely fit's in my purse and the top still sticks out.